About Us:

About Music Fitness LLC

Welcome to Music Fitness LLC, where fitness, fashion, creativity, and entrepreneurship come together under one vision.

Music Fitness LLC was founded by Ta’Carlton Byrd, a United States Marine Corps veteran, entrepreneur, and business professional who earned a Master of Business Administration (MBA). Driven by a passion for leadership, fitness, music, and business, Ta’Carlton established Music Fitness LLC to create brands that inspire confidence, encourage self-expression, and promote a lifestyle built on discipline, character, and excellence.

At Music Fitness LLC, we believe what you wear is more than clothing—it’s a reflection of your mindset, your ambition, and your story. Our mission is to provide premium apparel and custom products that empower individuals, businesses, teams, and communities to stand out with confidence.

Our Family of Brands

Music Fitness®

Our flagship brand combines athletic performance with modern lifestyle apparel. Inspired by the energy of music and the discipline of fitness, Music Fitness is designed for people who are committed to becoming stronger—physically, mentally, and emotionally.

Byrd Tee’z®

Byrd Tee’z is our custom apparel division, providing high-quality custom T-shirts, hoodies, sweatshirts, uniforms, promotional apparel, and branded merchandise. We proudly serve businesses, schools, churches, sports teams, nonprofits, organizations, and individuals looking for professional-quality custom printing and apparel solutions.

Mr. Whisky Jack™

Mr. Whisky Jack is our premium lifestyle and apparel brand inspired by Southern heritage, timeless style, and authentic storytelling. Designed for both men and women, the collection blends classic Southern tradition with contemporary fashion to create apparel that celebrates confidence, character, and individuality.

Our Mission

To inspire people through quality apparel, creativity, and purpose by building brands that represent strength, character, and authenticity while delivering exceptional products and customer experiences.

Our Vision

To grow Music Fitness LLC into a nationally recognized lifestyle company with brands that inspire confidence, celebrate individuality, and positively impact communities through innovation, quality, and service.

Our Core Values

  • Strength – Facing every challenge with determination.
  • Character – Leading with honesty, integrity, and respect.
  • Quality – Delivering products we’re proud to stand behind.
  • Creativity – Bringing original ideas to life through fashion and design.
  • Community – Building meaningful relationships with our customers and partners.
  • Excellence – Continuously improving in everything we do.

Whether you’re representing Music Fitness, creating custom apparel through Byrd Tee’z, or embracing the timeless style of Mr. Whisky Jack, you’re joining a family of brands committed to helping you look your best, perform with confidence, and express who you are.

Thank you for supporting Music Fitness LLC. We look forward to being part of your journey for years to come.

Music Fitness LLC
Strength. Character. Lifestyle.

Photo of Ta’Carlton Byrd
TaCarlton Byrd, MBA

Founder & Chief Executive Officer
Music Fitness LLC